In short, it’s a bird.
The Bennu bird is a mythical deity, and possibly the inspiration for the Phoenix Rising from the Ashes, a parable of renewal. To me, the Bennu bird represents what yoga can be: a comeback.
Yoga is you-remaking-you.
The Bennu is relentless and elegant image, much like the Blue Heron. So, the Bennu is a reflection of what yoga is — it is that strong silence within you. If you can access that silence with a steady yoga practice, it will be easier to access it in everyday life: to calm you and people around you, even in the most trying circumstances.
I intend to train people to do yoga the way I do: to own it. Your practice, your body, and your health belong to you. Elements of health can be stolen away by illness and other misfortune. But the mat is a home and a solace, and you can find your way back, from there.
The Bennu bird creates a metaphor for that ownership.